70K people, 1,600 products, 250 exhibitors. One amazing show. The latest incarnation of the Entertainment Software Association's gaming industry trade show.
GameSpot’s exhibit spread beyond the show floor. To showcase industry-leading coverage, the space included a stage with an audience seating area, a charging lounge and monitors displaying brand sizzle reels. The IDEA group partnered with editorial and product to uplevel photo opportunities by integrating a mural featuring box art from the last 20 years. In addition the booth showcased a co-branded Airhead Bites candy mural* crafted from more than 20K candy pieces.
[*Featured in BizBash’s 22 Ways Exhibitors Got Attention on the E3 Show Floor]
Twenty years of industry-leading video game news expertise deserves to be promoted, and we did just this with the limited-edition GameSpot 20-year hoodie.
E3 Best of Award program
Video played in the booth
Video played in the booth
Gamespot E3 2014
